Dell :: The Circular Economy :: 2015

We were tasked with finding a way to visualize the circular economy, both from a general standpoint as well as the ways Dell participates in it. Our first task was figuring out how to show the system itself in a way that is simple to understand, but impactful in its meaning. The septagon breaks the circular economy into high-level categories that allow for easy access points into the system based on the viewer's personal experiences. By connecting all points to each other, we show that no workstream has an end point; materials are reusable, services are shareable, and data can be analyzed and acted upon to make all other points more efficient and sustainable.

Art direction: Cam Todd
Design: Kyle Scallon
Copy: Meg Haley

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The circular economy is flexible.

By creating a representation that connects all points to each other we show that the system is a never-ending loop of possibilities. In the end, the shape maintains a circular flow to tie back into the name as well as keep all categories on equal footing with each other. In its basic form, it shows key elements of the circular economy, and where commonalities are found in various industries and efforts. The desired effect of this configuration is to show viewers of the illustration the myriad of ways they can access and integrate into the circular economy.

The illustration builds around the main graphic with representations of the work Dell does to play a significant role in the movement towards a more sustainable future. The full version was cropped into pieces to be used in social media and presentations that could expand into more detail on each category.

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