Dell Technologies :: Dell Technologies x FedEx :: 2021
FedEx is all about scale, and in this day and age, massive scale comes with massive amounts of data. As FedEx's technology provider, Dell brings the power and speed for data that FedEx needs to stay at the top of its industry. To bring that to life in a customer story, we focused on the huge numbers that convey the incredible capabilities of both companies. By integrating the numbers graphically into footage, we brought the story behind the story to forefront, communicating to our audience the incredible scale that comes from two powerhouse companies working together.
Executive Creative Director: Seth Perisho
Creative Director: Cam Todd
Art Director: Annette Harris
Copywriter: Steve Jacobs
Editor: Brian Healy