To drive interest we didn't reinvent, we iterated.
Dell :: Corporate Responsibility Report :: 2015
In 2012 Dell released its 2020 Legacy of Good Plan, a set of goals they wished to achieve by 2020 that would do good for the planet, communities around the world, and the people it employs. Each year an update is produced to report on the progress made on each goal and to share interesting stories that relate to those goals. As such, this report carries through a consistent visual system and look and feel each year so as to make it as readable and navigable as possible year over year. Our aim with the FY15 version was to continue that consistency while iterating on the graphic elements originally introduced in the first report, particularly through the front cover and the various stories sprinkled throughout the goals. This helped create an annual report that could be consumed either with a close, detailed read through each goal or as a quick scan of high notes and human interests.
Art direction: Cam Todd
Design: Joey Bullard; Cam Todd