We needed to create awareness through excitement.
Dell :: Commonwealth Games Sponsorship :: 2014
Dell partnered with the Commonwealth Games being held in Glasgow Scotland in 2014, providing technology and solutions that helped keep the games running. The campaign, emphasizing speed, agility and power, spanned a variety of print and digital materials, including print ads, airport out-of-home installations, online ads, rich media, social media posts, email campaigns, internal office graphics, building banners and direct mail. Our main goal was to drive awareness of Dell in the UK through the use of compelling copy and dynamic photography and graphic elements.
Art direction: Noel Barnes; Megan Stohr
Design: Cam Todd
Copy: Meg Haley