Dell Technologies :: Dell Technologies x McLaren :: 2021
Formula 1 is a massive global sport that's been exploding in popularity in the states in the last few years. Given Dell's role as both sponsor and technology provider for McLaren Racing's Formula 1 team, it was crucial that we activate the partnership in a way that met the excitement and energy of the Papaya. In order to do this, we created a full multi-platform campaign including multiple videos, a suite of situational and evergreen social posts, out-of-home, print ads and a landing page. Every asset featured high-impact racing footage and globally known McLaren racing personalities to show our audience that Dell gives McLaren the computing power it needs to get to the front of the grid.
Executive Creative Director: Seth Perisho
Creative Director: Cam Todd
Art Director: Angèle Davidson
Copywriter: Scott Rostohar
Editor: Brian Healy