Dell Technologies :: Brand Campaign Out-of-Home :: 2019-2022
Dell Technologies maintains a persistent presence in the airports of its headquarter cities of Austin and Boston, as well as occasional out-of-home advertising in other cities around the world. Our team concepted annual and biannual multi-placement campaigns tasked with the challenge of communicating impactful messaging about Dell's role as an innovative technology provider, knowing that we had short attention times from an audience on the move. Each year we put together a set of layouts using eye-catching photography and graphics paired with clever, but efficient, headlines that would both compliment each other as well as stand on their own. And we strategically planned placements throughout each airport to take advantage of traveler walking routes and dwell times. The campaigns were a mixture of bold print executions and elegantly animated digital executions that combined to leave a mark on current and potential customers alike traveling around the world.
2019
Associate Creative Director: Cam Todd
Sr. Art Director/Photographer: Angèle Davidson
Designer: Michelle Celedon
Copywriter: John Gorman
Photographer: Matt Rainwaters
2020
Associate Creative Director: Cam Todd
Sr. Art Director/Animator: Angèle Davidson
Designer: Michelle Celedon
Copywriter: Kristin Sheppard
Photographer: Matt Rainwaters
Animator: Kip Farrar
